Effective practice marketing plans include these three key elements.
There are many different ways to market your dental practice and even more advice on best practices for dental offices. It is extremely difficult to know where to start and who to trust. You’ve probably experienced far too many people and marketing agencies leaving you high and dry when it comes to filling seats in your practice.
Rather than focusing on specific marketing tactics to improve your practice’s reputation and reduce missed appointments, this article will summarize three key elements in any effective dental marketing plan.
1. Put Your Patients First
This is perhaps the most important thing that marketing agencies will not tell you. You know your community and patients better than anyone else. Talk to them in the language you use when they’re in your office. Send out regular newsletters with information that is important to your patients. When you post informational blog posts or create advertisements, address the issues that your patients express in their appointments. With a little bit of effort, you’ll be able to address their concerns in the most effective ways.
2. Check Out Your Competition
It’s easy to think that everyone in your area is on a level playing field when it comes to marketing their dental practice. When is the last time that you looked at what your competition is actually doing?
Did you know that you can see many of your competitors’ digital ads with one quick review? You also may want to read their reviews and find out what people are saying about them and how they’re incentivizing reviews. Once you have a clear picture of what they’re doing right and what they’re doing wrong, you can create a plan to provide unique and exciting offers that will attract new patients.
3. Make It Easy
According to the customer relationship management software Salesforce, over 70 percent of people are likely to switch their favored brand if the purchasing process is too difficult. When is the last time you looked at how your patients schedule appointments, pay their bills, or even navigate your physical office? Are you sure that it’s as effective as it can be?
Using services, like automated recare reminders and online forms, you can remove the barriers between your patients’ busy lives and your dental practice. Not only will this provide a smoother experience for your patients, it will also give them a more positive experience to tell their friends and coworkers about, bringing in important referral appointments.
What Can I Do Today?
The number one thing that I am asked when talking to dental practices about marketing is, “What can I do?” It is a difficult question to answer without knowing the practice’s history. Using a tool like the Henry Schein One Practice Marketing Assessment can illuminate the history of your practice’s marketing efforts in order to help guide your future marketing efforts with practical, real-world solutions.
Dental practice marketing can be a complex world that is outside the wheelhouse of many dentists and office managers. However, by simplifying your marketing approach and speaking in the language your patients use, you’ll improve patient relationships and your reputation in your community.
Find Henry Schein’s Practice Marketing Assessment and start your practice on the path of marketing success at dentrix.com/fall_assessment.
Visit www.dentrix.com/solutions/practice-marketing to learn more about the tools that can help you get the most out of your marketing efforts.
By David Pearson, Henry Schein One Practice Marketing Manager