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In today’s crowded dental marketplace, you need to keep the patients you already have, attract new patients, and differentiate your practice from the competition. This requires constant marketing, using multiple activities across different channels – something most dentists don’t have time to do.
Practice marketing solutions from Henry Schein One can help you maximize your mileage from your marketing budget with industry- leading online technology that automate many marketing activities such as email campaigns, online reviews and website optimization.
Here are some tips to ensure your marketing plan is designed to achieve the revenue goals for your dental practice.
Leverage the Web
In today’s tech-savvy culture, a website isn’t just a means to share your practice offerings, it’s the key to attracting new patients. Website design and hosting services are just the beginning. Send targeted email campaigns, track leads, and create engaging content on blogs and social media channels. Search engine optimization (SEO) ensures your practice website reaches the top of a patient’s Google search.
Keep Patients Engaged
Engaging patients while they’re in the office is great, but customer loyalty is built outside the practice, too. In addition to emailing and texting appointment reminders, reach out to inactive patients and lead recare campaigns. If that sounds like a daunting task, fear not. Campaigns can be set up once and then be automatically sent out over the course of the year for birthdays, holiday greetings, local events, special offers, and more.
Manage Your Brand
Maintaining your practice brand is equally as important as building it. It’s easy to collect reviews from patients, protect against fraudulent ones, and send out satisfaction surveys after an appointment. Find out how your practice ranks on Google, keep your online practice listings updated, and see how your office stacks up against local competition. Real-time social media and online review monitoring keeps you one step ahead of the conversation.
Do you know where your marketing dollars are going? Are there holes in your marketing plan? Find out for free in this quick Practice Marketing Assessment.
Visit www.dentrix.com/solutions/practice-marketing to find out more about practice marketing with Dentrix.
Get advice about other aspects of practice marketing by reading the Dentrix Magazine practice marketing articles at https://magazine.dentrix.com/category/practice-marketing/.
Originally published in the Dentrix eNewsletter, April 2019