Building Your Online Reputation

The more positive reviews your office receives, the higher your overall online rating will be.

As consumers, we all read reviews whether we’re wanting to find a new doctor or check out that new restaurant in town. You can’t please everyone all the time, and there may be a times when your practice gets a negative review. If you do get a negative review, it’s important for potential patients to see that you also have lots of positive reviews. The more positive reviews your office receives, the higher your overall online rating will be.

When you’re less busy in the office and are able to spend more time with each patient, I suggest asking them to review your practice online. If a patient tells you they had a great experience, ask them to make sure and leave a review to that effect. In my experience, most patients are happy to leave a review when they have had a positive experience at your office.

Using Reputation Manager, you can send surveys to patients as a way to encourage them to leave a review to help you maintain a positive online reputation. Here are some of the great features Reputation Manager offers:

  • It integrates fully with Dentrix.
  • Your office has control of which sites your reviews are posted to, like Yelp, WebMD, Vitals and more.
  • You can set up Reputation Manager so that surveys are automatically sent to patients after their appointment to allow them an opportunity to leave a review.
  • You can easily post positive reviews on your practice website and Facebook page.
  • Reputation Manager verifies that the reviews being left are from real patients of your office.

Although we are currently living in uncertain times, you can use it as an opportunity to improve your practice. One aspect that you can work on is the online reputation of the office. Reputation Manager can help by sending surveys and posting reviews.

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By Charlotte Skaggs
Certified Dentrix Trainer and The Dentrix Office Manager columnist

Charlotte Skaggs is the founder of Vector Dental Consulting LLC, a practice management firm focused on taking offices to the next level. Charlotte co-owned and managed a successful dental practice with her husband for 17 years. She has a unique approach to consulting based on the perspective of a practice owner. Charlotte has been using Dentrix for over 20 years and is a certified Dentrix trainer. Contact Charlotte at