Find out what you should hold your team accountable for and how to help them improve.
Our go-to solution for increasing practice profitability is usually “do more dentistry.” To do that, we need to perform more procedures, which means getting more patients, which means doing more marketing, which means spending our profits.
But perhaps we should be thinking about it differently. Instead of always trying to do more, we should be focusing on doing better, which make us more profitable. The best way to do that? Accountability.
As a dentist, you don’t want to micro-manage your team. But you can help your team work smarter and increase profitability by holding them accountable.
Which actions do you need to be holding your team accountable for? Well, just think about the questions you ask them on a daily basis.
- Why did that patient cancel? = Filling holes in the schedule
- Who referred Mrs. Jones? = New patient tracking and management
- Did Mrs. Jones schedule for that crown? = Case acceptance
- There were only 3 insurance checks in the deposit today? = Insurance tracking
- Why is the hygiene schedule so light? = Hygiene pre-booking and continuing care call
- Why was production so low this month? = Meeting production goals
- Why were collections so low this month? = Meeting collection goals
Use Dentrix Tools for Practice Profitability
The Daily Huddle Report is beneficial to use even if you don’t have a daily meeting. For example, the first page of the report covers the business side of dentistry, and it is also the page you will use to hold team members accountable for contributing to practice profitability. The report shows you information such as actual production, scheduled production, collection percentage, case acceptance, and a new patient summary.
The Practice Advisor Report also gives you a lot of the same information, plus A/R, insurance aging, and continuing care details. Reviewing both of these reports with the team on a routine basis will help you implement accountability.
This accountability also has two beneficial side effects. One, you start becoming more aware of what is happening in your practice; and two, you begin to measure your numbers. And when you can be more aware and better use your numbers, you are on the path to more accountability and more practice profitability.
Get a free 30-minute Practice Advisor assessment to learn the next steps to increase your profitability. Visit https://www.dentrix.com/products/dentrix-profitability-coaching/.
By Miranda Reed, Practice Development Specialist
Published in the Dentrix eNewsletter, August 2019