We’re not exaggerating. Learn the secrets to marketing your practice that will help you fill your chairs.
There are a lot of different ways to market your dental practice and even more advice on what are the best practices for dental offices. It is extremely difficult to know where to start and who to trust. You’ve probably experienced far too many people and marketing agencies leave you high and dry when it comes to filling seats in your practice.
Rather than focusing on specific marketing tactics that you can do to improve your practices reputation and reduce missed appointments, this article will summarize three key elements to any effective dental marketing plan.
1. Put Your Patients First
This is perhaps the most important thing that no one will tell you. You know your community and your patients better than anyone else. Talk to them in the language you talk with them when they’re in your office. Send out regular newsletters with information that is important to your patients. When you post informational blog posts or create advertisements, address the issues that your patients express in their appointments. With a little bit of effort, you’ll be able to address their concerns in the most effective ways.
2. Check Out Your Competition
It’s easy to think that everyone in your area is on a level playing field when it comes to marketing your dental practice. When is the last time that you looked at what your competition is actually doing? Did you know that you can see many of your competitions digital ads with one quick review? You also may want to read their reviews and find out what people are saying about them and how they’re incentivizing reviews. Once you have a clear picture of what they’re doing right (and what they’re doing wrong). You can create a plan to provide unique and exciting offers that will attract new patients.
3. Make It Easy
According to the customer relationship management software, Salesforce, over 70% of people are likely to switch their favored brand if the purchasing process is too difficult. When is the last time you looked at how your patients schedule appointments, pay their bills, or even navigate your physical office? Are you sure that it’s as effective as it can be? Using services, like online bill pay and automated re-care reminders you can remove the barriers between your patients’ busy lives and your dental practice. Not only will this provide a smoother experience for your patients, it will also give them a more positive experience to tell their friends and coworkers about, bringing in important referral appointments.
Dental practice marketing can be a complex world that is outside of many dentists’ and office managers’ wheelhouses. However, by simplifying your approach to marketing and speaking in the language that your patients use, you’ll find success in improving your relationships with your patients and your reputation in your community.
Visit www.dentrix.com/attractpatients for a free e-book with five online marketing strategies you can focus on .
Get advice about other aspects of practice marketing by reading the Dentrix Magazine practice marketing articles at https://magazine.dentrix.com/category/practice-marketing/.
Originally published in the Dentrix eNewsletter, May 2019